Auctions do not create demand. Auctions only reveal demand. Auction day is not the whole market — the entire sales cycle is the real market.
 
Raine & Horne Lower North Shore Team Howe Weekly  ·  9 June 2026
 
David’s Take · Weekly Letter

Auctions Do Not Create Demand.
Auctions Only Reveal Demand.

Auction day is not the whole market.
The entire sales cycle is the real market.

 
Lower North Shore Market Reports — Download Free
Lower North Shore Houses On The Market Part 1
→ Download Report 1
Houses On The Market — Part 1
Lower North Shore Houses On The Market Part 2
→ Download Report 2
Houses On The Market — Part 2
 

Dear all,

Some agents still talk about auctions as if they have magic.
Actually, it’s not.
Auctions are a stress test.
If a house is accurately positioned, buyers will compete. If it is priced too high, poorly displayed, or has drawbacks that the market cannot ignore, auctions quickly expose these issues.
Every seller loves the feeling of “selling before the auction.”
It feels very strong. Very clean. It also makes people feel that the market has already given its answer.
But the real issue isn’t whether the house was sold before the auction.
The real question is:
Why do buyers feel a strong sense of urgency before the auction and are willing to act early?
This is not a small difference.
Moreover, 43% is not a small proportion. It clearly tells us one thing: Some houses can create confidence and a sense of urgency. Some houses only create hesitation. And in today’s market, hesitation is fatal.
Auction Sales Data Chart

Misconception: Selling before auction is equivalent to selling cheap

Selling before the auction does not automatically mean a discounted sale.
It usually indicates that there is a buyer with strong enough motivation to act before competition becomes public. This is not a weakness. This is market validation.
Conversely, if a house fails to be auctioned, the message it sends to the market is completely different. It makes buyers feel that the price guidance may be problematic, market urgency is lacking, and the upcoming sales phase is already starting over with a label of public failure.
In the 2026 housing sales statistics, there will be a total of 409 transactions, of which 357 are related to the auction process—including pre-auction sales, auction day, or post-auction sales. That’s 87%.
This is the most crucial insight. Auction day is not the whole market. The entire sales cycle is the real market.

Why are some houses sold before the auction?

Generally speaking, houses that can be sold before auction often have the following five advantages.
1. Price guidance creates confidence, not chaos
Buyers don’t necessarily need houses to be cheap. What they need is reasonable numbers. If the price guidance is trustworthy, buyers will start engaging seriously earlier.
2. The house solves the buyer’s real problems
Good layout, parking, orientation, school convenience, decoration quality, land usability, and low maintenance costs are all very important. These are not just features of the house. They are aimed at eliminating buyers’ concerns.
3. Real competition has already emerged in the second week
Strong pre-auction bids usually don’t just appear out of nowhere. It often happens when two or more buyers already know they are not alone.
4. Sellers are willing to listen to the market
Some sellers lose very good buyers because they reject strong early market signals. Then they keep chasing the market to lower prices. This is an expensive misjudgment.
5. The entire sales campaign creates a sense of urgency
Photography, copywriting, open house viewings, buyer follow-ups, contract preparation, building and pest reports, and quick communication are all important. Loose sales activities kill market momentum.

Why do some houses go unbid when auctioned?

Houses that struggle to perform usually have one or more of the following problems.
1. Overly aggressive price guidance
Buyers will view the property, smile politely, take away the promotional materials, and then disappear as if entering a witness protection program.
2. The price does not reflect the house’s drawbacks
Main roads, odd layouts, outdated interiors, insufficient parking, slopes, privacy concerns, or renovation risks—these are not issues buyers cannot tolerate. But prices must acknowledge the existence of these issues.
3. Interested, but not competing
Many people viewing a property will make sellers feel safe, but viewing does not equal bidding. Interest is not pressure. Competition is the real pressure.
4. The seller is waiting for a buyer who doesn’t exist
The buyer who is willing to buy above market price, ignores all drawbacks, doesn’t compare other homes, and happens to appear right before the auction. This is usually just imagination.
5. Sales activities lose momentum
If a house doesn’t generate enough market response in the early stages, each subsequent week will become more difficult. Buyers will start asking: “Why hasn’t this house been sold yet?” This issue is very dangerous.

Market Review

The past six weeks show that the market is still running, but buyers have become more selective.
The number of new listings has clearly fallen from the peak in early May, while transaction activity has been more stable than expected. There were 26 new listings this week, down from 32 last week and far below the 54 listings recorded on May 4. Currently, the total number of listings stands at 261, slightly below last week’s 270.
This indicates that inventory is not accumulating endlessly, but is being sold, withdrawn, or readjusted.
Transactions improved this week, with 22 new deals, up from 16 last week. This is a good sign. The market has not frozen. When the price, the house itself, and timing align, buyers are still making deals.
Compared to last year, auction market conditions remain relatively soft. Sydney’s Domain auction yielded about 52%, compared to about 66% in the same period last year. REA’s auction liquidation rate is currently around 42%, down from 46% six weeks ago.
This is not a panic market, but it is definitely not a hot auction market.
A total of 27 homes saw price drops this week, up from 21 last week and significantly higher than the quieter weeks, such as 9 home drops on May 25. The number of withdrawals also rose to 13 units, the highest level during the six-week observation period. This tells us that some sellers are still using yesterday’s prices to face today’s market.
Market Review Data Chart
David’s Perspective

The market is active, but buyers are disciplined. Good houses are still for sale. Accurately positioned houses still create competition.

But this market no longer rewards fantasy pricing, weak displays, or lazy sales strategies.

The difference between selling before auction and failing is rarely just luck. It usually depends on five factors: Price, impressions, buyer confidence, sales momentum, and seller decisions.

In today’s market, sellers have two choices: Pricing based on evidence, or being prepared to wait. And waiting is not always a strategy. Sometimes, it’s just the market saying “no.”

Data tells the same story. In 2026, only 17% of home deals will occur the moment the hammer strikes. But if pre-auction and post-auction sales are included, 87% of transactions are made through auction-style sales activities. This means the real work has already taken place before the auction day — throughout the entire sales activity: Pricing, buyer management, negotiation, urgency, and timing.

Sellers with realistic pricing can still get buyers to take action. Sellers who overly test the market may join the ranks of withdrawing listings.

The market is not short of buyers. When prices reach equilibrium, they are ready to act.

P.S. Want to know what really happened in your neighbourhood? Reply with your district name, and I can send you a free electronic market report — not guessing, just looking at the data.

P.P.S. Please save David’s mobile number: 0417 088 833, or Charles: 0468 433 999. When you need direct answers about property, all it takes is a phone call or text message.

If you plan to list in the spring, pricing decisions matter more than the house itself. Twelve months ago, a slightly optimistic price guidance might have held up a relatively soft sales campaign. But not this year. The liquidation rate is 14 percentage points lower than last year. Selling before the auction is not second. It means sales activities are working as they should. The market will always make the final decision.

Next week’s theme: Price adjustments are not the problem; the problem is that they adjust too late.
 
Explore The Area
Northbridge Interactive Map
Northbridge Interactive Property Map — Click to Explore
→ Click to Explore the Interactive Map
 
David Howe signature
David Howe
Partner Agent · Raine & Horne Lower North Shore
Charles Tang signature
Charles Tang
Team David Howe · Raine & Horne Lower North Shore
Raine & Horne Lower North Shore
Lower North Shore
140 Sailors Bay Road, Northbridge NSW 2063
Compiled by Team Howe. Statistics drawn from Domain, REA, and our own active LNS listing and sales data as at 9 June 2026. Figures are provided in good faith and may have changed since publication. Interested parties should make their own independent enquiries before relying on any information herein.

© Raine & Horne Lower North Shore. You are receiving this because you have previously been in touch with our office about Lower North Shore property.