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This Week
Hope Is Not a Pricing Strategy. |
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| Dear Readers, | ||||||||
| I have genuine sympathy for vendors who are told their home is worth what it might have achieved six months ago. | ||||||||
| Times have changed. The market has moved — but some agents’ appraisals have not. | ||||||||
| Some agents are still collecting listings by quoting prices they know may not be achievable in today’s market. It might win them the listing, but it does the vendor no favours. The property sits, buyers lose interest and the asking price is eventually reduced. | ||||||||
| That is why it is so important to price a property using current evidence — preferably comparable sales from the past month and generally no more than three months old. | ||||||||
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Consider What Happened This Week
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| As a seller, what evidence are you relying on — recent sales or simply hope? | ||||||||
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“Hope is not a pricing strategy, particularly if you genuinely want to achieve a sale.”
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| The market never lies. It tells us what buyers are prepared to pay today — not what a property might have achieved six months ago and not what someone promised during a listing presentation. | ||||||||
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| Sales continue to remain strong. Priced well and they are snapped up. | ||||||||
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If you are considering selling and would like an honest, evidence-based assessment of where your property sits in today’s market, simply reply to this email. I will show you the recent sales, explain the buyer behaviour and give you a practical price range — not just a number designed to win your listing.
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| The Friday Wrap | ||||||||
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Explore The Area
Northbridge Interactive Map
→ Click to Explore the Interactive Map
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Lower North Shore
140 Sailors Bay Road, Northbridge NSW 2063
The Friday Newsletter · Real Insight Weekly
© Raine & Horne Lower North Shore. You are receiving this because you have previously been in touch with our office about Lower North Shore property. |
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